Hi. Just to say thanks to Dan who sorted me out at the weekend. My ST220 is a great car and I had a lot of fun and enjoyment driving it back home. Its nice to see a dealership who welcome customers from anywhere. Pity not all Ford dealerships were like Archers i.e. have the cars in stock and don't expect you to purchase before a test drive. I could not get my ST220 from any dealership at home and would recommend anyone to try Archers. IF IN DOUBT TRY ARCHERS OUT. Thanks again Dan well done Charles

Colin Graham (Ballymena)

I would like to say that having just purchased a new Focus ST-2 from yourselves that I was very impressed by the level of service and efficiency shown by your staff. All questions I had were answered, phone calls returned and the handover of the car was the best I have encountered. The car was very well turned out also. A pleasure doing business.

Nick Hughes (Osset, West Yorkshire)

What a great car - completely unmarked and as new. Thanks for a great service.

Rob Cullen (Shoreham By Sea)

Just a short note to say a big THANK YOU your approach to selling cars is a refreshing change to the usual pressure selling of other dealers. Your trustworthy approach to the test drive was outstanding. From start to finish the service was exellent and well worth the drive from Sheffield but please get a new tea machine we will be back in a few years.

Stan Gilbert (Sheffield)

David Orr (County Down, Northern Ireland)

Just a note to thank you for your assistance in purchasing my Ford Fusion. I'll certainly be recommending Archers to my colleagues at work and hope to see you when I return at the end of March.

Steve Smedley (Chesterfield)

Just a few words as promised. Not everyone would feel comfortable about buying a car on the internet, from the first contact with Liam your salesman the whole process went as sweet as a nut, when I arrived to pick up my new ST Focus I was immediately took through to the workshop to view my new car, the standard of presentation was the best I have seen, a pat ! on the back for the two valaters who were hard at it on the Saturday morning. My son in law and I were treated to a cup of tea and we then went through the paper work with Beverly who was very charming and easygoing, no pressure at all and a great conversationalist, although I my self love to talk.......! All in all a very good experience, larger main dealers beware I will gladly travel the 200mls again to purchase a new Ford, well done to everyone at Archers, a breath of fresh air in this take your money and forget about you/couldn't care less world.

Kevin Jures (Newbiggin by the Sea, Northumberland)

Hi Archers Of Ashby, I have recently bought a Mondeo ST220 from yourselves and I felt the need to offer some feedback. I am yet to find a car dealership with such a positive and helpful out look on selling cars, you not only offered an acceptable part exchange on my Signum but you also sold the ST220 at a good price, and the help I received when the Signum was dented just before I was due to exchange was second to none. Liam is a great guy and helpful to the end. I collected the car On Saturday to find it was immaculate, if I could find a fault and it is a very small one, I found a little dust in between the gear lever cowl and trim (I am Joking of course) and the whole deal only took 10 days including cherished number plate transfer. Thanks again.

Rob Dumayne (Guilsborough)

The car was delivered before 09:00 this morning & looks in pristine condition. I haven’t tried out all the toys yet but so far I’m very pleased with the car. Thank you for your very efficient service throughout.

Mark Sims (Swansea)

After doing my homework & finding Archers via the Ford Direct website I searched for my new Mondeo TDCi Estate. Archers had the one for me, I contacted Charles Archer via e-mail & phone and always got a courteous reply. After agreeing to hold the vehicle for me so I could view & test drive it, I travelled 120 miles a few days later. On my arrival! I was greeted given a cuppa & was left to view & drive the car at my leisure, I so impressed with their 'customer comes first' attitude and Liam's knowledge of the car range, I bought the Mondeo that day. On my return home I discovered that I did not have the relevant Audio guide, so I contacted Charles again (via e-mail) and the book arrived by post the next day. That's what I call service. The 240 mile round trip was well worth it. Thanks Archers, I wish all were like you.

Ian Hazlehurst (Wirral, Cheshire)

Charles. My wife and I would like to thank you for your personal attention when we collected our ST TDCI Mondeo a couple of weeks ago. Despite the initial difficulties we encountered and discussed, your action and commitment to customer service was second to none. We are delighted with the car and the children are happy with the DVD, which was a lovely gesture. We would happily deal with you again in the future. Many thanks and best wishes.

John & Mary Murray (Dunipace, Stirlingshire)

I have just purchased a 54 reg Ford Mondeo ST Estate 2.2TDCi from yourselves and must say thank you for the prompt and friendly service that i received. I have to admit to being initially sceptical re car buying on the internet, however after the process was explained to me by Liam Hebberd your sales advisor, i felt more at ease....i was initially drawn to your website due to the quality of your photos and detailed description of your cars and must say that it is a pleasure to actually see clear, high definition photos of the actual car advertised......i paid a deposit of £300 and was told that the car was now secured from Ford and that no one else could buy the car....this was excellent as the model and spec that i had managed to buy were few and far between..... i have not mentioned that i live in Glasgow and that i had not even seen the car as it had been sourced from Ford Direct...... all correspondence from archers was prompt and accurate and i was kept up to date at all times with the progress of my car....... on arrival at Archers after a 5 hour drive from Glasgow (very early start) i was met by Liam at 11am on Sunday morning....my car was sitting ready and was immaculate.....i was offered a refreshment and then completed the paperwork which all went smoothly....business was completed and i was back on the road home within 45 minutes which i think was superb service....all in all i could not recommend archers highly enough....very competitive trade in price at onset of discussions competitive price of purchase vehicle and prompt honest service.....i have now had my car 1 week and am delighted with my choice........well done Archers, you have restored my faith in car dealers and i will definitely consider you next time if i buy another Ford....many thanks.

Craig Stirling (Glasgow)

Charles, Beverley and Liam. We purchased from you a couple of weeks ago a silver Streetka Winter, and thank you for the friendly "non pushy" approach you all take, it was quite a different and enjoyable experience.

Alan & Chris Clarke ( Llamtarnam)

Many thanks for all your help (particularly Liam and Beverley) on the recent purchase of an ST220 and the transfer of my cherished number. Great service and attention to detail and a real concern for customer service. Thank you.

Alistair Mackie (West Sussex)

Charles, just a quick thank you for such a straight forward car purchase. It was such a refreshing change to genuinely feel like I was a valued customer. From my first contact with Liam over the phone to collecting my Mondeo from your wife the whole process was simple and hassle free. To not have to worry about haggling over prices that astonishingly seem to drop hundreds of pounds at other dealers, it was good to get a straight price for my part ex and a sensible price for the Mondeo. I won't hesitate to recommend you to friends and colleagues and can only hope some other Ford franchises will learn by your thorough and honest approach to car sales.

Brian Willcocks (Doncaster)

Just a quick note regarding a Ford Focus ST170 I bought from you around November 2004. I am very pleased with the car and really glad I made the journey to buy it from you. It does everything I want and more and is really great to drive on a day to day basis. I have recommended you to a fair few of my friends who are looking to buy Fords and I will certainly think of you first when I decide to change my car again. Many Thanks.

Stephen Noble (Doncaster)

Thank you for your excellent service when we bought our Ford Mondeo Ghia. The personal service and efficiency was much appreciated. We have recently returned from a touring holiday in Scotland and enjoyed the comfort of our new car v much! We will definitely be recommending you and still enjoy looking at your website!

Dennis & Margaret Spenceley (Selby)

John Cork & John Jackson (New South Wales, Australia)

Charles, Just to say sorry we didn't meet on Friday when I collected the Mondeo.

I would like to thank you and particularly Alan who completed the formalities for providing an excellent service in a friendly and efficient manner. You and your staff are a credit to the motor trade and I will certainly recommend Archers to anyone looking for a Ford in the future.

Michael Heayns (Reading)

Thank you very much for the excellent service I have received over the past few weeks, culminating in my purchase of a SportKa. The 2 hour journey to collect my new car was well worth it, even if only to test the car's capabilities on my return home !! I would highly recommend your company to anyone seeking to buy a Ford car, and can only reiterate the excellent service I received from Charles, Beverley and staff.

Yvonne Walmsley (Lancashire)

It was about six months ago when I purchased my Focus Estate and since then I have intended to write to you to say how pleased I am with it.To anyone thinking about buying a car on the internet from you I would say go ahead, its dead easy. Even though I live in the South of the country you made it all so very problem free. When I tell my friends that I purchased a car on the internet, they are so surprised that an old computer illiterate could do so!!

S Wills (Farnham, Surrey)

I’m a regular internet user living 150 miles from Archers and have just had a first class experience in buying unseen a low mileage Mondeo Ghia X Auto.  Two major reasons have contributed to my total satisfaction and pleasure in dealing with Charles Archer and his excellent company. 

First, having thoroughly researched the internet and contacted many short listed sources (Ford Direct, car supermarkets, Ford dealers, other dealers) on availability, price and condition Archers were unmatched in providing clear information on all I wanted to know right down to the most awkward question and even having detailed photos of the available cars. 

Second, the knowledgability, patience, responsiveness and professionalism of all to whom I spoke (from top receptionist down to most lowly director – owner Charles!?) was unmatched by any other competitor. 

The car was ultimately delivered in top class condition by driver Steve (my only face to face contact at Archers) on time as promised just 3 working days after my initial contact. 

I can unreservedly recommend Archers to anyone wishing to buy a car unseen as I have or, better still, by means of personal contact as I am sure most will do. 

Graham Wells (Somerset)

Dear Beverley and Charles, Just a short note to say a big thank you for making it a wonderful experience buying a Mondeo Ghia from you. I can't believe how helpful you all were and especially grateful for arranging the road tax. It was nice to deal with a family business who take pride in looking after the customer. May I also comment on how well presented your website is, making it very easy to navigate. You came recommended and I would definitely recommend your company to others. Many Thanks Tony Kennedy

T Kennedy (Highbury, London)

We would just like to say 'Thank You' on the excellent service & customer care you gave us both, from our initial phone enquiry about your vehicles to the actual collection of our Ford Mondeo.

On our initial 250 mile round trip (which took 8.5 hrs in total - due to several major incidents on the M6 that day) can we say it was worth it, when we did eventually arrive we found the vehicle to be exactly as described on the internet, if not better, and Charles had the vehicle all ready for a test drive as promised, despite us being so late in the day.

We were so impressed with the vehicle, we realised that it wouldn't be around for long and immediately left a deposit.

Two weeks later and another long distance trip from Blackpool we arrived to collect our vehicle and again everything was ready and all the staff were courteous, made us feel welcome, made us a coffee (which was just what we needed after our journey) and Beverley had everything ready, again as promised, which enabled us to complete the sale with no hitches.

Thank you for sorting out the set of car mats and arranging for the car to be all ready and filled with petrol, so that we could head straight home, we know that these were only very minor things - but NOT something our local Ford dealer would have done, and it's small details like this, that you remember and appreciate and then pass on the good word to your friends.

Thanks to all the team, especially Charles and Beverley, and we hope to be customers again in the future, as traveling those extra miles was definitely worth it for us.

M Anderton & J Hornsby (Blackpool)

I would like to say, that from the first contact I had with the dealership of Archers of Ashby to the completion of the deal when I picked up my car, my experience was totally positive.  

When I first contacted Archers, I was treated with respect and an interest was registered with my query (which, unfortunately couldn’t be said for the dealerships in my home town). Archers made me feel like a valued customer from the first point of contact until I drove away in my new car. Their personal touch even went as far as picking me up from a train station to take me to their dealership. 

I was totally satisfied with their treatment of me as a customer and would definitely use them again.

Dawn Brady, Merseyside

Having picked the car up, and owning it for a week now, would just like to say I'm very happy with it.

Also to reiterate that the service we received was excellent and a pleasure to go through in buying our car.

We've gone to some dealers in recent months and felt like a number. This time we felt like a customer. We both felt we were treated as very important by you and your team, especially as it was a busy day, and would recommend your dealership to anyone looking for a car.

Kind regards,

Jon (York)

I am writing to you to say thank you for providing me with an excellent service in relation to finding me the above car.  I have received nothing but excellent communication, as well as a professional manner with every member of your staff (especially Richard) that I have spoken too.

I have driven Ford cars for last ten years and with the kind service you provided me I can see no reason for driving Ford for the next 10 years (of course I’ll come back to yourselves with my next search in 2 – 3 years).  I would also recommend your company to anybody to buy a Ford Direct car.

I have traveled 160 miles to pick this car up, with only seeing digital pictures of it via the e-mail system.  Richard was my eyes and ears, and he has been great with providing me the most accurate data.

With the car itself, I am currently very happy (so is the wife) and look forward to problem free driving for some time.

Finally thank-you again and I look forward to doing business with you in the future.

Mr. F. G. Danneau ACCA MAAT (London)

Now several weeks into ownership of my new Mondeo, I would like to take this opportunity of thanking you and your staff for your sterling efforts in correcting the unfortunate gearbox problem I encountered during the first days of driving.

Alan’s unstinting detective work in establishing that the unit was manufactured out of tolerance from new and Ford’s agreement to replace it as a whole without question, was a more than welcome solution and the car is now running “like a dream”.

It’s all to easy nowadays to complain when we don’t get what we want, and very few of us remember our manners when we do!

I look forward to seeing you all at the car’s first service interval (which won’t be too long the way business is going).

Once again, many thanks to all.

Andrew Hempsall (Coalville, Leicestershire)

Just a note to say how delighted I am with the Cougar and to thank you and your staff for the excellent and professional service that you have provided.

For the first time buying a new car has been a pleasurable experience, not having to deal with a feeling of being ripped off.

Can you pass on my thanks again to Alan for negotiating with Ford over the windscreen.

Wishing you every success in the future.

Mark Hilton (Scotland)

Having purchased a Mondeo from you last Saturday, I would like to compliment you on your company.

The staff were very friendly, courteous and knowledgeable of their products. I must make a special mention of Richard, whose salesmanship was first rate, very helpful, but at no time "pushy", a rare quality in your industry!

The very competitive prices of your fleet made my decision to drive from London to make my purchase , the right one. I have to say it was only after much surfing of the web, having looked at what seemed hundreds of Mondeo's, did I stumble across your excellent web site, what a pity the ford site doesn't automatically connect to your site when clicking on Archers.

Once again many thanks and I will look no further than Archers for my next replacement, I also will be recommending you to family and friends.

Best regards

John Wells (London)

At the beginning of this year, I began looking to replace my car – a 1994 Ford Mondeo 2.0i Ghia. Whilst shopping in Sainsbury's I picked up a free motoring advertising magazine, with an advert for your garage in.  Perusing this advert later that night, you were listing several cars that fitted what I had in mind – namely a Mondeo Ghia X V6, approx 1-2 years old.

A few days later, on a Saturday afternoon, I visited your garage and ended up speaking to Alan Willett about a particular car I was interested in.  He asked me if I wanted to take the car out for a test drive, to which I basically said yes, but I didn’t want to waste his time as I wasn’t looking to buy the car that day.  I was assured this was not a problem at all and he went off to fetch the keys.

When he returned, handed me the keys and said “Away you go !” , I was more than a little surprised that he would not be coming with me.  I told him this and he said that they didn’t go with people as a rule, preferring to let them make up their mind without a salesman next to them.  This was a new experience for me and much appreciated.

Returning from my test drive I returned the keys, thanked him for his time and said that I was definitely interested and would return later that week with my father, for a 98R than the 98S one as driven previously.

Again we took the this car out for a drive and I made the decision to purchase it – it being all I wanted and more.  Together with the part-exchange price previously agreed, the price of the car and the benefits of the Ford Direct warranty scheme this seemed an excellent purchase.

I collected the car on the 1^st February and am indeed very happy with it.  During the ensuing week, I became aware of a few problems – two minor and one more serious – an ineffective washer spray, a low coolant sensor that was prone to false alarms and brake judder under braking from high speed.  I booked the car in for these things to be looked at a week later.

Last Tuesday, 15^th February, I returned it to your garage for these matters to be looked at and waited for them to be done.  Alan came to me an  hour or so later and informed me that the washer and sensor had been sorted and agreed with my diagnosis of warped brake discs and that they were currently replacing the discs and pads free of charge.

I was more than aware that the warranty did not cover brake friction surfaces and this to me represents truly excellent after-sales service.

I write to you to congratulate Alan and your dealership on what I consider to be service above and beyond what I would ever have expected of you from my initial test-drive through purchase, to after-sales.  I am delighted with may car and whilst I do not expect to encounter any significant problems, I am inspired from my experiences so far that they would be dealt with more than ably by you.

I find myself writing many letters these days, but precious few of this type and it makes a pleasant change to do so.  When my father possibly looks for a car to replace his present company car,  he would have no hesitation in considering one from you and I am happy to tell people of my experiences.

Neil Barker (Swadlincote, Derbyshire)

Full marks to Archers for offering an easy way to purchase ford cars over THE INTERNET!  Combined with an excellent price and exceptional service, they didn’t have to try very hard to lure me away from my pathetic local main dealer. Even though Archers is over 150 miles away from me, I could afford a 1^st class train ticket to get there with the money they saved me.  Who can argue with that !!

Tyrone Barrett (Essex)

Dear Charles and Richard,

Just a quick note to thank you for the excellent service my wife and I received from you both when we visited your showroom and purchased our Mondeo 1.8 LX. The price was very good indeed and made the 300 mile round trip worth while, despite torrential rain!

The testimonials you have on your Website are a true reflection of the quality of service that you offer. I have recommended your company to numerous colleagues, friends and family and I hope they follow my advice.

To quote from a previous testimonial I read on your site "It is rare to feel that you are not being ripped off by motor traders," and if had bought locally I would have paid at least £1000 more! for a similar Ford Direct car!

Thanks for the nice feeling and Good Business to you.

Brian and Jill Pincher (Norwich, Norfolk)

I bought my ex demo Mondeo ST24 from you in April 1999.

The purchase of £14000, a significant saving on the new price of £21000 and the car was immaculate when collected. I was amazed that Charles handed me the keys and let me take it for a spin on my own before I made a final decision. 

18 months on, I am pleased to report that absolutely nothing has gone wrong with this car – it is the most reliable Ford I have ever owned.

Julian Wellings

When I change my car, I will go back to Mr Archer’s garage. It is by far the best garage that I have ever bought from and I would give it 10 out of 10.

Mrs Joy Truszkowski (Leicestershire)

Having received less than satisfactory service at my local dealership in Coventry, i went on the net and came across Archers.

My contact from the beginning was an extremely pleasant experience and their salesperson dealt with everything in an extremely polite and professional manner.

I ordered a car i had never seen from a person i had never met from a dealership i had never visited. Everything was completed by post and telephone and when i turned up to collect the car everything was just as it should be. Well done Archers!

Mr John Burke (Coventry) 

This page was last updated on

May 06, 2008 21:06:34